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5 Subjects Every Business Should Talk About on Their Website…but Don’t

by Marcus Sheridan | March 2, 2015 | 1 Comment

Content Marketing Website

We hear lots of talk on the Web about “awesome” and “epic” and “unique” content. And although we may have different definitions of what makes content “awesome,” maybe we can all agree that most content doesn’t stand out. Many blogs fail, and small businesses are left wondering where they went wrong and why they never […]


3 Key Takeaways from the Postal Service’s Proposed April Rate Changes

by Janet Granger | February 26, 2015 | No Comments

USPS April Rate Change

We’ll soon hear final word from the Postal Regulatory Commission (PRC) on the most recent round of proposed changes from the United States Postal Service. If the changes go through as expected, they would take effect April 26. As shippers and mailers prepare for these changes, here’s a look at the different parts of the […]


Small Business Balance Sheet 101

by Janet Granger | February 24, 2015 | No Comments

Small Business Balance Sheet

Do you view your balance sheet as simply a requirement from your accountant? Is a balance sheet something where you “park” numbers or assets? Do you wonder why small businesses even bother with balance sheets? You are not alone. Instead of adding even more complicated financese to the mix, let’s consider a timely comparison – […]


Don’t Let Bad Package Tracking Cost You Customers

by Danna Crawford | February 19, 2015 | No Comments

Package Tracking

Anticipation builds as your customers wait for an item they purchased online to arrive, especially if they need it delivered by a certain date. They want to know when items shipped and when they will arrive. This makes tracking numbers a must. While choosing a carrier, consider the tracking capabilities included with the service. Ask […]


Your Website’s Homepage Must Include These Five Things 

by Janet Granger | February 17, 2015 | No Comments

Website Homepage Design

You’ve investing time and money in creating a website, so how do you make sure it’s paying off for your business? How do you make sure your website is helping you make money around the clock? One key element is a strong website homepage. It is typically the first page your audience sees, and getting it right is […]


E-commerce 101: 6 Easy Steps to Selling Online in Record Time

by Steve Strauss | February 12, 2015 | No Comments

Internet Shopping Cart Payment Button

There was a time not long ago when small businesses were stuck. They were stuck selling the same things in the same neighborhood to the same people, whether it was in a good locale or not, and whether the local economy was good or not. The Internet has changed that. Today, any small business can […]


5 Ways to Use Social Media to Promote Your Small Business

by Scott Steinberg | February 10, 2015 | No Comments

Small Business Social Media

For businesses of all sizes, but especially for small businesses, creating meaningful relationships with customers, building brand awareness and generating positive word-of-mouth impressions are all top priorities on social media channels. But it’s not enough to gocrease your number of likes, fans and followers. Fostering meaningful engagement (read: ongoing, positive exchanges and interactions) is equally […]