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5 Productivity Apps You Simply Can’t Live Without

by Nellie Akalp | January 27, 2015 | No Comments

Mobile Applications

It seems like the world just keeps getting busier, doesn’t it? To help us keep up with the quick pace of our lives — and achieve work-life balance — developers are creating apps that simplify everything from invoicing to collaborating on projects. Here are five software applications that can help small business owners keep up […]


5 Marketing Technologies That Can Make Your Small Business Look Big

by Steve Strauss | January 23, 2015 | No Comments

Mobile Small Business

As I am wont to say, this is the greatest time ever to be in business for yourself. Hyperbole? No. That’s a fact for two main reasons: First, this is the era of the entrepreneur. Whereas big business used to be a big deal, today it is small businesses and entrepreneurs that have the juice […]


How to Turn First-Time Buyers into Repeat Customers

by Scott Steinberg | January 21, 2015 | No Comments


When you run a business, the ultimate goal is to gain customers. This includes repeat buyers – those who love what you stand for, and the products, services or solutions that you sell. Establishing the trust needed to build this kind of love and loyalty is not an overnight affair. It also doesn’t have to […]


12 Ways to Show Your Customers Love Year ‘Round

by Nellie Akalp | January 16, 2015 | No Comments

Thank You Customers

While you may have showered your clients with holiday goodies in December, the end of the year is by no means your only opportunity to show customers how much you appreciate them. Paying attention to the people who spend money with your company year ‘round is the best way to grow your relationships. Why should […]


How to Offer Free Shipping that Won’t Eat Your Business Alive 

by Danna Crawford | January 14, 2015 | No Comments

Free Shipping

Free shipping is one of the top reasons people shop online. If you don’t offer it, your competition might. But how can you offer it without taking a loss? Here are seven ways to work free shipping into your budget without sacrificing profits—or potential customers. 1. Raise the asking price of the item. But not […]


Engagement Marketing for Small Businesses: 10 Easy Things You Can Do Right Now

by Scott Steinberg | January 12, 2015 | No Comments

Engagement Marketing

One of today’s most popular methods of promotion, engagement marketing, can be summed up as encouraging customers to get involved and/or take direct action with your small business. This can come in many forms, including a blog or website, social media shares or even live or experiential events. But knowing what engagement marketing is and […]


[WEBINAR] How Do These 4 Shipping and Postal Changes Affect Me in 2015?

by Janet Granger | January 9, 2015 | No Comments

January 2015 Calendar_featured

In its 237-year history, the United States Postal Service has never been as busy as it was this past holiday season. On December 15, the USPS delivered a record 27.9 million packages. That single-day record lasted all of one week, until the agency delivered 28.2 million packages on December 22. In all, the USPS delivered […]