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Five Reasons to Bring Your Mail Production Back In House

by Janet Granger | May 5, 2012 | No Comments

Years ago, in the search to cut costs and streamline operations, many companies opted to outsource
their mail production. For a time, this approach worked very well.

However, as it so often happens, technology has evolved and forced many companies to re-examine
their old approaches.

Today’s printing technology allows small and large business to print and mail almost any type of
customer communication imaginable, virtually on demand. In the past, this was simply not possible.

Companies with outsourced print arrangements have naturally been re-visiting their approach in light
of these new technologies, and many have found that in fact, mail production can be much more cost-
effective when taken back in house. The outsourcing decision has taken full turn!

For companies who have brought their mailing production back in house, here are the five key benefits
they have realized:

Freedom to set schedules and prioritize production to suit their own needs
They are able to save on mailing and postage costs with barcoding, pre-sorting and list hygiene.
Mail can be produced and mailed the same day.
Large and small mail campaigns can be produced and mailed for about the same cost per piece.
They no longer pay mark-ups and processing fees.

  1. Freedom to set schedules and prioritize production to suit their own needs
  2. They are able to save on mailing and postage costs with barcoding, pre-sorting and list hygiene.
  3. Mail can be produced and mailed the same day.
  4. Large and small mail campaigns can be produced and mailed for about the same cost per piece.
  5. They no longer pay mark-ups and processing fees.

Making the Move to In-house

There was a time when printing and mailing in house was not a reasonable option for many companies.
However, the equipment and resources currently available are so efficient and easy to operate that in-
house production is a viable option for virtually any business. For a small investment to purchase or
lease the equipment, companies can instantly acquire the same data processing and production power
as most vendors—but without the cost, time delays and lack of control.

And that is definitely worth a re-think!


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