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Mail Compliance: Understanding the Risks & Penalties of Non-Compliant Mail

by Janet Granger | December 17, 2012 | No Comments

mail compliance - risk management

When mailing practices fail to comply with applicable legislation it can cost an organization dearly. Knowing the law is an essential first step towards avoiding those penalties, but it’s also important to understand where your mailing operations put you at risk of non-compliance. Outsourced mail is one area where special attention must be paid. Knowing […]


Best Practices for Ensuring Mail Compliance in Your Organization

by Allison Cutler | December 10, 2012 | Comments Off on Best Practices for Ensuring Mail Compliance in Your Organization

mail compliance best practices

Mail compliance is a daunting business challenge with complex laws and stiff penalties for non-compliance. Fortunately, there are a few simple checks you can make to help determine if your mailing practices are compliant.  And with the right best practices, you can ensure that your organization achieves and maintains mail compliance. Checking for Mail Compliance: […]


The Business Case for On-demand Printing, Part 2: Flexibility & Personalization

by Janet Granger | December 3, 2012 | No Comments

personalization - on-demand printing - pile of mail

In last week’s blog post, The Business Case for On-demand Printing, Part 1, we looked at how on-demand printing saves organizations time and money in the preparation of physical mail. With on-demand printing, organizations can print whatever quantities of mail they need, when they need it – avoiding the higher costs and longer turnaround times […]


The Business Case for On-demand Printing, Part 1: Speed & Cost Savings

by Janet Granger | November 26, 2012 | 1 Comment

on-demand printing - printer

On-demand printing offers direct mail marketers a revolutionary new way to create direct mail pieces. Instead of going through a printing company with longer turnaround times and minimum order quantities, on-demand printing lets businesses print whatever quantities they need, whenever they need them. In the first of a two-part blog post, we’ll look more closely […]


How to Clean Your Mailing List for Higher Responses and Less Waste

by Janet Granger | November 19, 2012 | No Comments

mailing lists - pile of mail

Maintaining clean and updated mailing lists is an ongoing challenge, especially with over 40 million Americans changing their address every year. To put that number in context, if you had the entire country on your mailing list, around 13% of your list would go out-of-date each year. The actual figure for many organizations could in fact […]


How to Improve the Timing of Your Direct Mail Campaign

by Janet Granger | November 12, 2012 | No Comments

man reads mail - direct mail campaign

When you have spent hours planning a direct mail campaign, it’s disappointing to think that any of your pieces might arrived late.  Timing can be a critical element of direct mail marketing and often it’s unclear if there have been delays, even with the best of planning. Fortunately, direct mail marketers can learn about late […]


Get into the Nuts & Bolts of Your Mail Processing to Save on Mailing Costs

by Janet Granger | November 5, 2012 | No Comments


Every organization is under pressure to save on mailing costs – or, at the very least, avoid increased costs. Without a strategy to keep costs down, they are sure to rise each year, as the USPS applies for regular rate increases. As we have covered in the past, there are many ways to save on […]