Pitney Bowes.

Pitney Bowes Mail Solutions

Five Reasons to Bring Your Mail Production Back In House

by Janet Granger | May 5, 2012 | No Comments

Years ago, in the search to cut costs and streamline operations, many companies opted to outsource their mail production. For a time, this approach worked very well. However, as it so often happens, technology has evolved and forced many companies to re-examine their old approaches. Today’s printing technology allows small and large business to print […]

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3 Reasons to Cross-Sell Using Transpromo Marketing

by Janet Granger | April 23, 2012 | No Comments

transpromotional marketing and mail operations - value $

Every business is well aware the old sales adage: it’s easier to win business with current customers than with new ones. The trick is finding ways to do that cost-effectively. One highly successful cross-sell approach is transpromo marketing, where you include cross-sell messages and offers on existing customer mail components that are not primarily produced […]

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5 Ways Barcode Technology Can Benefit Your Business

by Janet Granger | April 5, 2012 | No Comments

barcode technology

Are you still wondering whether barcode technology is right for your mailing operations? Perhaps you thought barcoding was just for the “big” companies doing tens of thousands of mailings in a single run. If so, it is time for a rethink. Barcode technology is not only accessible for smaller businesses, it is essential to achieving […]

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