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Why Direct Mail Marketing Still Matters for Nonprofits in the Viral Age

by Janet Granger | October 13, 2015 | No Comments

Line of Mailboxes

Last year, we shared with you the still-impressive and heartwarming story of the ALS Ice Bucket Challenge, a viral campaign where people around the world challenged each other to dump a bucket of ice water over their heads as a means of raising both awareness and donations for the ALS Association. The end result: a […]

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How to End the Lost-Package Panic and Make Shipping More Predictable

by Janet Granger | October 8, 2015 | No Comments

End-to-End Package Tracking

Anyone who buys online today demands immediacy, whether that’s an order confirmation within minutes of clicking “confirm order” or arrival of their shipment within a day or two. Buyers also demand end-to-end tracking of packages. Popular blogs provide zealous new iPhone owners with directions on how to track their pre-orders using live flight tracking. Virtual […]

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How Businesses Can Have It All with Multi-Channel Customer Communications

by Chinny Ogbuagu | October 1, 2015 | No Comments

Multi-Channel Communications Infographic

Multi-channel communications have opened an unprecedented number of doors for companies to reach their customers. No longer restricted to traditional means of advertising and marketing, businesses can get the word out through text messages, social media, Web chats, webinars and plenty more. But despite the dizzying array of options afforded by the Internet, you’d be […]

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The Top 4 Wishes on Every Shopper’s List This Holiday Season

by Janet Granger | September 29, 2015 | No Comments

Holiday Shopping and Shipping

It has never been easier to give during the season of giving. So busy that you can’t go to the mall until late December? You can now shop on your mobile device during your morning commute, months before the holidays. The perfect gift for your special someone is out of stock? Start browsing “endless aisles” […]

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The Secret to Creating ‘Endless Aisles’ for Omnichannel Retail Customers

by John Kruzan | September 24, 2015 | No Comments

Joe Aleardi screenshot

Shoppers judge and compare retailers on countless factors, from the measurable – the cost, quality and range of their products – to the more abstract – the layout or look-and-feel of the storefront.  Based on these factors, customers develop associations between brands and the total experience they provide, and that knowledge impacts how loyal they […]

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Why Take the Time to Attend a Conference or Trade Show?

by Janet Granger | September 22, 2015 | 2 Comments

Small Business Trade Show

Sometimes, it seems like it’s impossible to devote the better part of a week outside the office, at a conference. Is it really worth it? What can you possibly get out of it to move your business forward? Is it all just a waste of time? My response, based on my week at the Content […]

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The Link Between Growing Online Relationships and Improved Customer Retention

by Janet Granger | September 17, 2015 | No Comments

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Updated version of an original post by Matt Mansfield No matter what your business sells, what industry you operate in or what profit goals you’ve set for yourself, your company’s success will always hinge on one all-important mantra: keeping the customer happy. After all, what good is a product or service if you don’t have […]

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