Everybody is aware of social media at this point. Frankly, it’s hard not to be… Facebook alone boasts 1 billion users. B2B marketers understand that there’s potential here, but many aren’t actually building a customer communications strategy  for social channels. Usually, if you ask a company about that, you’ll get [...]

When it comes to social services, so much of the citizen experience is defined by communications: the notices, forms, responses and information that individuals receive and respond to on a daily basis.  How does your communication strategy compare?  If your state is just launching a program to integrate eligibility, applicants [...]

These days, consumers expect to connect with businesses on the channel of their choice, be it social media, telephone, email or mobile. A lot of businesses have adapted by creating an active presence across these channels, but for businesses in regulated industries such as finance or healthcare, instant communications can [...]

When it comes to risk management, the ability to aggregate, visualize and manage risk via a single operational view is fundamental to the profitability of carriers and reinsurance companies.  However, accomplishing  this feat has been a challenge for many insurers due to a myriad of operational, data and technology siloes [...]

The concept of building an integrated eligibility platform… one that serves citizens across agencies and jurisdictions… is a big idea. So big, in fact, that many state and local administrators simply don’t know where to begin. When you examine the Integrated Eligibility Maturity Model, however, you quickly see why data [...]

In today’s healthcare system, patients are treated by a wide range of care providers. Care management requires careful coordination between hospitals, primary care physicians, pharmacists, home health workers and insurers. In a single medical case, a patient’s data may be transferred from a general practitioner to a hospital, where it [...]

Managing corporate data is a challenge for even the most technologically sophisticated organizations. As companies grow, the complexities associated with IT systems and customer data multiplies, so it is important to think ahead about your long-term data management strategies. The research and advisory firm Corporate Executive Board (CEB) surveyed 5,000 [...]

We were happy to see that Pitney Bowes Software received high marks in the most recent Forrester Wave report for the Customer Analytics Solutions Market. The Forrester Wave report analyzed how the customer analytics market is evolving and identified Pitney Bowes Software as one of the three most significant software providers. Customer [...]

When it comes to the enterprise, big data can come from many possible sources. For instance, it may be derived from IT systems, such as transactional business applications, or it could come from operational technology devices, such as smart meters or sensors. Data may be generated internally, with the help [...]

Since gaining relevance in tech circles in 2008, the concept of big data has changed to keep pace with the evolution of the internet, social networking and video surveillance. Today, we think of big data as a collection of high-volume, high-velocity and high-variety information assets. These assets require cost-effective and [...]

It should come to no surprise that Americans are more connected to their smartphones than ever. According to comScore, there was a 55 percent increase in smartphone subscriptions in 2011, meaning nearly half of all mobile users – that’s 98 million people – carry either an [...]

Willis Re, one of the world’s largest reinsurance broker, advises corporate clients, insurance carriers and reinsurance companies in determining the best methods for negotiating, placing and managing risk. With clients operating in over 150 countries, Willis faced the challenge of utilizing the latest in location intelligence technology in order to [...]

“The customer is always right.” That old adage still holds true today. But with the rise of mobile technology, social media and other networking applications, the new adage might be “The Customer is always right…or else.” In todays’s customer-centric world,  how do we effectively track the customer life cycle - [...]

Quality data, although a problem for some state and local agencies, is just the first step towards a successful integrated eligibility solution.  As discussed in my previous blog – Data Rich, Information Poor – data quality is but one side of the data coin; the flip side is data governance. [...]

According to a recent survey by Accenture, today’s insurance executives believe that the primary driver of growth over the next three to five years will be improved customer acquisition and retention. In order to accomplish these goals, insurance organizations require the ability to deliver customized experiences through a myriad of [...]

Nearly 50 percent of all American adults carry a smartphone and are more commonly researching and making decisions on their mobile devices. At the same time, telecom networks are becoming more complex, with customers craving new applications to compliment their on-the-go lifestyles. Whether offering 4G, bundles, group plans or more customer-friendly apps, [...]

With wildfire season fast approaching, it’s time for insurers to step up their game on assessing wildfire risk. Just last year, more than 67,000 wildfires occurred across nearly ten million acres in the United States, according to data from the National Interagency Fire Center. That’s a scorching figure – and [...]

Consumers today are connected in more ways than ever imagined. From social networks for sharing status updates to services and applications that allow them to find deals and discover new places, consumers have unlimited information available to them 24/7 from their mobile devices. Utilizing information that users are freely sharing, [...]

We are dealing with a world where resources are limited—enterprises of all shapes and sizes are forced to do more with less. Yet, corporations are still expected to deliver immediate value that is measurable, affordable and sustainable. This situation has created both a challenge and an opportunity. It has obligated [...]

In recent months telecommunications companies have been  talking a lot about the enormous amounts of customer data that they have and what it means to their business.  Big Data, as it’s commonly referred to, is causing business and IT managers no shortage of worries.  Not only are they concerned about [...]