Pitney Bowes

PB Software Blogs

PB Software Blogs

Digital Insights

Cheerful woman is shopping in the city. She is holding a coffee to go and using her smart phone.
Today's consumers live in an increasingly multichannel world. Rather than relying exclusively on a retailer's online or physical store, customers [...]
Wed, Oct 26, 2016
Think about the last time you signed up with a new phone, cable or internet provider. Then fast-forward to when [...]
Wed, Oct 26, 2016
Take a look at your customers and ask yourself: What are they thinking? What do they want? What do they [...]
Wed, Oct 12, 2016
close-up woman laptop mobile phone finger button enter desk
Grandma Bernadette is not your typical grandmother. She's 72 years old, widowed, a mother of 10 and grandmother of over [...]
Tue, Sep 27, 2016
Businessman checking mail
When people think of digital transformation, their minds tend to hone in on just that first part: digital. That's a [...]
Tue, Sep 13, 2016

Technology Innovations

Binary Code Background Showing Technology And Data
Good data has never been more critical to a business' operations. It's the key to capturing and keeping customers – [...]
Mon, Aug 24, 2015
master data management MDM
It's time to look at your master data management (MDM) solutions and prepare your business for the demands of managing [...]
Thu, Jul 30, 2015
Customers have come to expect – and demand – a superior customer experience at every touchpoint. As businesses are increasingly [...]
Wed, Jul 22, 2015
Global Web Connections
We just got back from the IBM Impact 2014 Global Conference, where IT and business professionals come together to showcase [...]
Fri, May 09, 2014
3282014 Blog Image
In his recent blog “Did you notice? The ground rules have changed for managing customer information,” Manmohan Gupta talked about [...]
Fri, Mar 28, 2014

Industry View Points

Insurance Policy
Insurance professionals face a uniquely challenging position. Their job is to sell a customer on a worst-case scenario and spend [...]
Wed, Jun 01, 2016
Mobile banking
Financial services is a major customer-facing industry, and it's one where leveraging proper engagement and communications channels is absolutely paramount. [...]
Mon, May 16, 2016
Shoes on Shelf
Location is everything for chain retailers. In addition to selling a quality product, the success of a chain hinges on [...]
Thu, May 12, 2016
sun tzu
Pitney Bowes is delighted to be considered a preeminent thought leader in financial crime prevention by the team at the [...]
Mon, Apr 04, 2016
As the healthcare landscape continues to evolve fueled by regulatory change in the U.S., stakeholders must adapt quickly to develop [...]
Tue, Feb 24, 2015

Location Intelligence

big data analytics customer view
In the world of digital marketing, analytics reign supreme. Whether it's calculating page views, clicks, bounce rate or SEO-trending keywords, [...]
Wed, Oct 07, 2015
Mobile Applications
The ability to test-drive an API before investing in one is crucial. After all, developers need to feel comfortable and [...]
Wed, Sep 30, 2015
internet of things
The Internet of Things (IoT) is creating huge buzz because, as individuals, we are part of it. We carry mobile [...]
Wed, Sep 16, 2015
location intelligence smart cities
Local government relies heavily on geographic information about the conditions of roads, location of crimes and the ability to attract [...]
Thu, Sep 10, 2015
mobile phone in hand streaming 3d images
Today, mobile phone users don't think twice in responding affirmatively to the question, “May we use your location to improve [...]
Thu, Sep 03, 2015