Forrester Research recently asked senior bank executives whether they were meeting customer service needs better than competitors. Naturally, 60 percent said yes. Customers painted a different picture. Less than half (45 percent) believe that financial institutions are doing a good job of meeting their needs and only 10 percent said [...]

Everybody is aware of social media at this point. Frankly, it’s hard not to be… Facebook alone boasts 1 billion users. B2B marketers understand that there’s potential here, but many aren’t actually building a customer communications strategy  for social channels. Usually, if you ask a company about that, you’ll get [...]

When it comes to social services, so much of the citizen experience is defined by communications: the notices, forms, responses and information that individuals receive and respond to on a daily basis. How does your communication strategy compare?  If your state is just launching a program to integrate eligibility, applicants [...]

These days, consumers expect to connect with businesses on the channel of their choice, be it social media, telephone, email or mobile. A lot of businesses have adapted by creating an active presence across these channels, but for businesses in regulated industries such as finance or healthcare, instant communications can [...]

When it comes to risk management, the ability to aggregate, visualize and manage risk via a single operational view is fundamental to the profitability of carriers and reinsurance companies.  However, accomplishing  this feat has been a challenge for many insurers due to a myriad of operational, data and technology siloes [...]

In today’s healthcare system, patients are treated by a wide range of care providers. Care management requires careful coordination between hospitals, primary care physicians, pharmacists, home health workers and insurers. In a single medical case, a patient’s data may be transferred from a general practitioner to a hospital, where it [...]

Managing corporate data is a challenge for even the most technologically sophisticated organizations. As companies grow, the complexities associated with IT systems and customer data multiplies, so it is important to think ahead about your long-term data management strategies. The research and advisory firm Corporate Executive Board (CEB) surveyed 5,000 [...]

We were happy to see that Pitney Bowes Software received high marks in the most recent Forrester Wave report for the Customer Analytics Solutions Market. The Forrester Wave report analyzed how the customer analytics market is evolving and identified Pitney Bowes Software as one of the three most significant software providers. Customer [...]

When it comes to the enterprise, big data can come from many possible sources. For instance, it may be derived from IT systems, such as transactional business applications, or it could come from operational technology devices, such as smart meters or sensors. Data may be generated internally, with the help [...]

Since gaining relevance in tech circles in 2008, the concept of big data has changed to keep pace with the evolution of the internet, social networking and video surveillance. Today, we think of big data as a collection of high-volume, high-velocity and high-variety information assets. These assets require cost-effective and [...]

While many experts have predicted the impending doom of the traditional brick-and-mortar store, the high percentage of sales still taking place in-store at the point of sale (POS) is proof that  old channels don’t have to die—they simply need to be modified to complement and seamlessly interact with new channels. [...]

Retail site selection is not just a matter of available real estate. It’s an analytical challenge that requires sophisticated statistical modeling and a thorough understanding of the market potential of a location. Criteria for site selection vary widely among retailers. While some use overly simplistic requirements such as a minimum [...]

As telecommunication organizations face increased competition and slowed growth, differentiating from competitors comes down to delighting customers and efficient operations. Marketing efforts, billing, taxes, site selection and network management all have a fundamental geographic component. Consequently, geographic data has become increasingly critical to both customer communications and internal operations. Telecommunication [...]

With the retail market facing increasing saturation both online and offline, some businesses are looking to geographic expansion to increase revenue growth. How can they make new market entry work for them without getting lost in the shuffle? A first and crucial step is having an intimate understanding of the [...]

It should come to no surprise that Americans are more connected to their smartphones than ever. According to comScore, there was a 55 percent increase in smartphone subscriptions in 2011, meaning nearly half of all mobile users – that’s 98 million people – carry either an iPhone or Android in [...]

Infrastructure development projects are critical in the advancement of local communities’ economic development agenda. They reenergize the local and regional economy and create opportunities for new jobs and sustainable economic growth. Both location intelligence and BIM (Building Information Modeling) solutions are used to support these development projects on various scales [...]

There’s a tendency to think that the next new thing will quickly displace the old. Yet, the paperless office has yet to become a reality; and, with 350 billion pieces delivered last year, it’s not time to be chiming the death knell for physical mail. Is it time for desktop [...]

Nearly 50 percent of all American adults carry a smartphone and are more commonly researching and making decisions on their mobile devices. At the same time, telecom networks are becoming more complex, with customers craving new applications to compliment their on-the-go lifestyles. Whether offering 4G, bundles, group plans or more customer-friendly apps, [...]

With wildfire season fast approaching, it’s time for insurers to step up their game on assessing wildfire risk. Just last year, more than 67,000 wildfires occurred across nearly ten million acres in the United States, according to data from the National Interagency Fire Center. That’s a scorching figure – and [...]

Consumers today are connected in more ways than ever imagined. From social networks for sharing status updates to services and applications that allow them to find deals and discover new places, consumers have unlimited information available to them 24/7 from their mobile devices. Utilizing information that users are freely sharing, [...]