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Technology for Marketing

by mbishop | February 26, 2009 | No Comments

Chris and I spent a morning at the Technology for Marketing & Advertising event this week www.t-f-m.co.uk. Interesting to see the new ways in which companies can interact with customers and providing better services. Lots of vendors showing how mail (electronic and traditional) can be better targeted with the use of data repositories. A distinct lack of GIS vendors at the event, despite geodemographics being an extremely powerful tool both for targeted marketing and improved customer services. Had a run through on one of our Group 1 tools Transpromo, targeted marketing has become quite sophisticated and more integrated than just bunging some leaflets into an envelope.

Also lots of hip marketeers with funky stands/graphics and too many buzzwords (not enough freebies – but I guess that’s cut backs for you).

Reminded me of this article I saw earlier this year.

Perhaps these web buzzwords should be on all of our radars? I know many already are.
microblogging (you will soon be able to follow the Stratus team on tiwtter)
SaaS (hype or the golden goose?)
Blogger (a surprise…)
Affiliate program (the new trend in C2B marketing?)
Crowdsourcing (still popular with the mob)
Stratus 😉

More interesting perhaps is the old news…should we be using these terms less?
Web 2.0
Web 3.0 (Dead on arrival)
Web Service
Cloud computing (so pasee?)
API (yawn – where’s my hyperglobal colour t-shirt?)
Longtail (good, never liked it)
RSS (acronyms are never cool)
Semantic web (despite techies explaining to me 3 times I still don’t get it)
Folksonomy (tag is easier to say)

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