Businesses often talk about taking a multi-channel approach to speaking with their customers, whether that is over the phone, email or social. But it is important to not forget that mail is a channel that also grabs the customers’ attention. It has been just over a year since the Intelligent Mail® Barcode became the new mailing standard; in that time, it has become quite obvious that Intelligent Mail is something that businesses can truly benefit from.
But first, what exactly is the Intelligent Mail Barcode? According to the USPS, it is a combination of the existing POSTNET™ and the PLANET Code® barcode data put into a single barcode. The business benefits of the new barcode include discounts that in some cases are as high as 50 percent, and greater ease-of-use since it is automated. What’s more, it can also help businesses engage customers more effectively at lower costs.
What’s more, businesses that use a unique mailpiece identifier with the Intelligent Mail® barcode can track each piece individually and gain visibility that includes:
- Payment Tracking – manage revenues, avoid unnecessary cancellations and improve overall collections efforts by applying barcodes to incoming mail
- Efficient Customer Care – provide mailstream visibility to customer care representatives, reduce talk time and better inform fee-waiver decisions
- Effective Marketing – know when mailpieces will arrive, plan and forecast optimum in-home dates and ensure phone centers are properly staffed to handle volumes
- Stronger Performance Management – validates that service levels SLAs were achieved by the USPS, service bureaus and in-house operations
Clearly, the Intelligent Mail Barcode is not something businesses can ignore; it is something they should instead consider as a key tool to engage with customers and improve bottom line.
Interested in learning more about Intelligent Mail? Check out our whitepaper, “The Intelligent Mail® Barcode is Here: What You Need to Know Now.”