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Smarter Data for Smarter Decisions

by Andy Bell | March 21, 2014 | No Comments

Smarter Data for Smarter DecisionsThe right data provides the insights you need to make better business decisions. Now, you have any easier way to get the precise data you need. MapInfo Data provides access to the widest array of data available; with a depth and breadth of datasets you will not find anywhere else. Now you can dig deeper, gain insights into customers and understand the markets where you do business.

Visit our new MapInfo Data website. Or download our new data catalogue today for a world of data at your fingertips. As this infographic details, you can use this data to increase customer knowledge, improve competitive intelligence, strengthen location intelligence and plan more strategically. Social media companies use our data to improve target messaging. Banks apply our data to optimize site selection. And retailers analyze foot traffic to fine-tune offerings by time of day.

The right data can help you transform business challenges and into opportunities:

  • Location data can enhance strategic planning, improve business projections and help project future needs.
  • Consumer data helps you understand customer segments, define customer lifestyles and trends—and even locate customer activities.
  • Risk assessment data aids in projecting risk factors, predicting outcomes—and identifying fraud.
  • Business data will improve your location site planning, enhance routing and transport logistics—and even allow you to plan for tax and tariff implementation.

With over 350 local datasets, you can easily drill down to the information you need. And if you need to take things even further, we can customize a data product for you. We work with experts on the ground, in-market, and so if you want to get more detail on retail shopping in Mumbai, for example, we’ll be here to help.

Contact me and let me know how we can make data more useful to your business. Drop a note to andrew.bell@pb.com.

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