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Destination Information: Location Intelligence Gives Life to ‘Flat’ Data

by Tom Probert | August 6, 2014 | No Comments

Location intelligence gives greater depth and life to information You’d have trouble finding a business that doesn’t use data every day to make decisions. The range of activities businesses use data for is seemingly endless, from marketing and customer acquisition to risk management and internal process analysis. The use of data is second nature. Once businesses have exhausted their spreadsheets, how can they use data in new ways?

The answer is through location intelligence.

Location intelligence gives greater depth and life to information, making it easier to understand, interpret, and draw patterns from.

Traditional data, on the other hand, is relatively “flat,” whether it’s viewed as part of a chart, table or spreadsheet. By understanding location intelligence, business analysts, decision makers, and customers alike can quickly and clearly visualize and understand the connections between location and geography and other contextual information. MapInfo Professional™, version 12.5, makes location intelligence easier to understand.

The latest version of MapInfo Professional™, version 12.5, helps make real-time analysis possible by making location intelligence easier to understand. It offers users quick and professional design functionality through the new Layout Designer feature, simplicity through a more intuitive ribbon-based user interface, and greater interoperability through additional data format support (including ESRI GeoDatabase and Geography Markup Language).

Users also gain interoperability with Bing™ Maps, providing them the option to overlay maps with their own layers.

Version 12.5 is also the first release of MapInfo Professional to be available in both a 32 bit and 64 bit version*, allowing users to take advantage of the full range of their computer processor capabilities. This means faster data analysis – a must in today’s world. Together, these improvements make MapInfo Professional easier to learn and use, meaning users can do more in less time, and maps will look and function even better than ever before.

To find out more about everything MapInfo Professional v12.5 offers and to learn some tips and tricks, view our OnDemand Webinar, or download a free 30-day trial version.

*Scheduled for October 2014 release

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