Andy Reid

Global Product Marketing, Enablement - Customer Information Management & Location Intelligence

With early years spent in a highly entrepreneurial environment Andy Reid is well aware of the importance of putting the customer first. Andy has a BSc in marketing & economics and a passion for innovative technology solutions to solve business problems. Now, after 15 years of helping software businesses to provide market leading customer centric technology, Andy is supporting the Pitney Bowes team to deliver exceptional solutions around customer information management.

Articles by Andy Reid

Minimize Bad Data to Maximize Your Business

by Andy Reid | August 24, 2015 | No Comments

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Good data has never been more critical to a business’ operations. It’s the key to capturing and keeping customers – and identifying prospects for future growth. But, with the influx of channels in this digital age – from websites to social media, on top of the traditional direct mail and contact centers – businesses are […]


Taking a flexible approach to customer master data management

by Andy Reid | March 28, 2014 | No Comments

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In his recent blog “Did you notice? The ground rules have changed for managing customer information,” Manmohan Gupta talked about customer expectations. He discussed how customers expect to be served in a timely manner and receive relevant messaging via a channel they prefer. This is a relatively simple task for a local business that enjoys […]


How is governing information a lot like home improvement?

by Andy Reid | March 7, 2014 | No Comments


How can you communicate with your customers effectively without properly managing the information about your customers? A vast amount of thought and planning is needed if you are to personalize your interaction with customers. Likewise, are you able to manage the risk exposure associated with storing customer information? For me, this feels a lot like […]