Clarence Hempfield

Director and Principal Product Manager, Pitney Bowes Software.

Clarence Hempfield is Director and Principal Product Manager for Pitney Bowes Software. Hempfield has over 15 years of experience in the high tech industry with extensive experience in product management, product marketing, sales and communications. Hempfield currently leads global product strategy for Pitney Bowes Software in the data quality and data governance domains. Hempfield holds BAs in Political Science & Economics and a MBA. Hempfield also is a certified information management professional (CIMP) and a certified industry analyst relations professional (CIARP).

Articles by Clarence Hempfield

What’s in a Place: How Location Intelligence Empowers SAP Users (Watch Video)

by Clarence Hempfield | July 17, 2014 | No Comments

Pitney Bowes and SAP join business intelligence and location intelligence.

For some time now, the biggest challenge for businesses involving location intelligence isn’t understanding why it’s important to know where their customers are. That’s a given. It’s putting location intelligence in the “front seat” – making it a part of everything businesses do. That’s what Ventana Research’s Mark Smith said in June at the MapInfo […]


Leverage GIS to Generate New Insights and Produce Location-Intelligent BI

by Clarence Hempfield | April 22, 2014 | No Comments

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Imagine that today one of your executives comes to you and says that she or he wants a view of all customers by geography. What will you provide – an extract of your CRM system in the form of spreadsheet? How helpful is that? How does that help them answer the questions that they don’t yet […]


Advertising in a Popular Game, Does Not Mean Your Ad is Relevant or Context-Aware

by Clarence Hempfield | April 21, 2014 | No Comments

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My oldest son decided that for his birthday he wanted to spend time with his closest friends and relax.  Ultimately, the family and I took him and his friends to a restaurant to eat, enjoy each other’s company and have a good time. During the few hours that he and his friends were together, you […]


Business Intelligence and Location Intelligence: A Marriage of Necessity

by Clarence Hempfield | April 4, 2014 | No Comments

Clarence Hempfield Gartner Summits

Location intelligence has the potential to revolutionize enterprise business intelligence. Most businesses already collect data that has a location component, such as static addresses or dynamic real-time data like the flow of customers in a store. However, most businesses are failing to leverage location data to their best advantage. At present, location data helps businesses […]


The Evolution of Spatial Applications in the Era of the Internet of Things

by Clarence Hempfield | March 12, 2014 | No Comments

The Evolution of Spatial Applications in the Era of the Internet of Things

Recently, I found myself reading an infographic published by analyst firm, IDC in November, titled, “Welcome to the Connected Age with Internet of Things and M2M.” It provides an illustrative look at the proliferation of connected devices that are transmitting and receiving data, including location.  It addresses a number of related topics, but most centrally […]


Making Mapping a Snap for Telcos

by Clarence Hempfield | October 24, 2013 | No Comments


It’s no secret that maps provide an easily digestible way to organize business data and share that data across the enterprise. The insights pulled from mapping analysis are often used to make critical decisions that support the bottom line. Because maps provide an efficient way to identify patterns and trends, the mapping professionals within an […]


Big Data: Changing the Way Business is Done

by Clarence Hempfield | October 10, 2013 | 1 Comment

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With the volume of date increasing at a rapid pace, smart organizations are relying on reporting and analytics to efficiently achieve critical business objectives. In fact, a report from McKinsey & Co. stated the effective use of Big Data could drive $325 billion incremental annual GDP in retail and manufacturing by 2020 while cutting $285 billion […]