Gary Faitler

Director Strategy and Analytics Client Managers, Pitney Bowes Software

Gary Faitler has over 25 years experience in retail site selection and marketing research. He supervises the team of Strategy and Analytics Client Managers based in the Farmington Hills office. He has provided site selection for a wide array of chains spanning the home improvement, apparel, telecommunications and drugstore industries. One of the original veterans of Thompson Associates/MapInfo, he rejoined Pitney Bowes Software after a 3 year hiatus working on the “client side”. From 2002 until 2005 Gary headed up the research department for Retail Ventures Inc., parent company of DSW Shoe Warehouse, overseeing the site selection research and consumer intelligence. Gary holds a masters degree in Urban Planning from the University of Michigan in Ann Arbor.

Articles by Gary Faitler

Avoiding Common Mistakes in Retail Site Selection

by Gary Faitler | August 8, 2013 | 1 Comment

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Building reliable and actionable predictive models for retail site location is an entirely achievable goal, but one that requires awareness and diligence throughout the development process and beyond. All too often, misconceptions and over-simplifications lead to a series of common errors in the model application and, consequently, in the site selection process itself. For instance, […]


Big Box Survivors – Are They in for the Long Haul?

by Gary Faitler | September 20, 2012 | No Comments

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The retail industry has seen tumultuous (and fascinating) developments in recent years. Even during the long period of giddy growth and store expansion – which came to a screeching halt in 2008 – there were signs of trouble and major shake outs under way.  Many chains were observing disappointing new store openings leading to reassessments […]