Gary Faitler

Senior Manager, Client Services, Applied Analytics and Marketing Services

One of the original veterans of Thompson Associates/MapInfo, Gary Faitler has over 25 years’ experience in retail site selection and marketing research. He oversees a team of client managers within Pitney Bowes’ Applied Analytics and Marketing Services group. He has provided site selection for a wide array of multi-unit, chain retailers spanning the home improvement, apparel, telecommunications and drugstore industries. From 2002 until 2005 Gary took a three-year hiatus from third party consulting and worked on the “client side”, heading up the research department for Retail Ventures Inc., parent company of DSW Shoe Warehouse. In that role he, directed the site selection research function and was responsible for conducting consumer intelligence for multiple retail brands. Gary holds a master’s degree in Urban Planning from the University of Michigan – Ann Arbor.

Articles by Gary Faitler

How Chain Stores Can Transform Location and Business Data into Enhanced Insight

by Gary Faitler | May 12, 2016 | No Comments

Shoes on Shelf

Location is everything for chain retailers. In addition to selling a quality product, the success of a chain hinges on a smart expansion strategy that utilizes a wealth of location and business data to determine market viability. Factors such as retaining sales at existing locations and proximity to competitors are only a sampling of the […]

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Avoiding Common Mistakes in Retail Site Selection

by Gary Faitler | August 8, 2013 | 1 Comment

Retail blog image2

Building reliable and actionable predictive models for retail site location is an entirely achievable goal, but one that requires awareness and diligence throughout the development process and beyond. All too often, misconceptions and over-simplifications lead to a series of common errors in the model application and, consequently, in the site selection process itself. For instance, […]

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Big Box Survivors – Are They in for the Long Haul?

by Gary Faitler | September 20, 2012 | No Comments

Retail Blog Image

The retail industry has seen tumultuous (and fascinating) developments in recent years. Even during the long period of giddy growth and store expansion – which came to a screeching halt in 2008 – there were signs of trouble and major shake outs under way.  Many chains were observing disappointing new store openings leading to reassessments […]

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