Hal Hopson

Managing Director, Industry Solutions, Pitney Bowes Software

Hal Hopson is the Managing Director of the Industry Solutions group at Pitney Bowes Software. In this position, he examines consumer behavior and coordinates efforts to develop and extend a culture of collaboration between colleagues, customers and partners. Before joining the Group Technology Office in 2009, Hopson managed the Financial Services Predictive Analytics practice. Prior to Pitney Bowes Software, Hopson worked for MarkeTech Systems as a client engagement manager, developing data-driven, channel strategies for large financial institutions in the US, Canada, and Australia. He holds a BS in Electrical Engineering from Louisiana State University as well as an MBA from Tulane University’s A.B. Freeman School of Business.

Articles by Hal Hopson

The Value of Analytics for Retail Banking

by Hal Hopson | October 7, 2015 | No Comments

big data analytics customer view

In the world of digital marketing, analytics reign supreme. Whether it’s calculating page views, clicks, bounce rate or SEO-trending keywords, running and marketing a business hinges largely on your ability to collect, interpret and leverage analytics to understand customer needs and identify opportunities. Retail banking is no different. Branches Still Matter The ability to mine […]

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How One Bank Used Market Analytics Tools to Increase Retail Sales by 73 Percent

by Hal Hopson | October 15, 2014 | No Comments

Analytics

For financial institutions and banks, sales are occurring through more channels than ever before. Despite this, the bank branch remains a primary source of new customer acquisition and cross-sell. And for high performing regional banks, the branch plays an especially important role. Realizing this, one large Midwestern bank hoped to modify its sales performance strategies better […]

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Using Location Intelligence to Make Smarter Channel Investment Decisions

by Hal Hopson | June 11, 2014 | No Comments

Location Intelligence Channel Investment

Business planners often confuse the terms omni-channel and multi-channel, but the two terms have very different meanings. Both refer to companies enabling consumers to buy and to receive services through different channels. However, multi-channel implies that the channels are managed somewhat independently – often differing in functionality and in business objectives. In a multi-channel organization, […]

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Is Your Data Enhancing or Hurting Customer Experience?

by Hal Hopson | November 4, 2013 | 1 Comment

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Now more than ever, banking customers are seeking a more personalized experience. In fact, according to a recent Ernst & Young report, 70 percent of customers surveyed worldwide said they would supply their bank with more information in exchange for better, more personalized service. It’s up to banks to best leverage that data and make […]

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Unlocking Revenue in Small Business Banking

by Hal Hopson | October 29, 2013 | No Comments

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Did you know that while 49 percent of small business owners prefer face-to-face interactions with banks, a staggering 42 percent do their banking online? Some small businesses owners want the convenience of online banking while others prefer the personalization of handling finances in-person. Clearly, there is immense potential for banks to create focus scarce relationship […]

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Small Business Banking: Understanding Your Customers’ Needs

by Hal Hopson | September 24, 2013 | No Comments

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BAI, a financial services association and leading industry partner for breakthrough information and intelligence, recently conducted a “Design the Bank of the Future Industry Vision Session” – a creative and strategic opportunity to re-imagine small business banking and think differently about how to design future banking experiences for small business customers. The primary objective? Explore […]

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