Joe Francica

As managing director for geospatial industry solutions, Joe Francica brings over 30 years of experience in location intelligence to support the product management team at Pitney Bowes. He works directly with the sales and marketing organizations bringing an enterprise IT focus in various vertical industry sectors where location intelligence can add significant value and a competitive advantage. Prior to joining Pitney Bowes, Francica was the editor in chief and vice publisher of Directions Magazine, the most widely read geospatial technology publication, where he founded four conferences and broadcast his insights and perspectives through weekly articles, podcasts and webinars. Francica began his career as a geologist and later as a marketing executive with both large and startup software companies. He holds a BA from Rutgers University, an MA from Dartmouth and an MBA from the Cox School of Business at Southern Methodist University.

Articles by Joe Francica

Pitney Bowes and the Industrial Internet of Things

by Joe Francica | September 16, 2015 | No Comments

internet of things

The Internet of Things (IoT) is creating huge buzz because, as individuals, we are part of it. We carry mobile devices that include sensors such as accelerometers and GPS receivers. In addition, the projected number of connected devices is staggering. In 2015, Business Insider predicts that there will be 4,800 connected endpoints added every minute, growing […]


The Business Value of “May We Use Your Location?”

by Joe Francica | September 3, 2015 | No Comments

mobile phone in hand streaming 3d images

Today, mobile phone users don’t think twice in responding affirmatively to the question, “May we use your location to improve the app?” The pop-up request flits by so fast we hardly notice anymore. But what happens to the location-based data that are being collected and who benefits? Today, your mobile phone can act as a […]


The “Where” Factor is Now the “Wow” Factor

by Joe Francica | July 16, 2015 | No Comments

Location technology and information is a disruptive force in the broader enterprise IT market. The reasons are two-fold. First, location-aware applications are perceived to be free. For example, mobile apps are expected to integrate with maps and allow users to navigate from point “A” to “B” or to other points of interest. Second, location-based data […]


Smarter Cities and the Internet of Infrastructure

by Joe Francica | May 18, 2015 | No Comments

London Location Intelligence Digital City

What does a city mayor focus on every day? What key questions must be answered? Generally, it’s about jobs and economic development. What’s the available job market in our city and do we have a qualified workforce? Where’s the land to build factories? Will this attract new business? How do we increase the tax base […]


The Data Age and Scarcity of Information

by Joe Francica | May 18, 2015 | No Comments

Abstract Binary Code Background Showing Technology And Data

Summary of Pitney Bowes-sponsored #PowerofPrecisionChat with experts James Buckley, Jay Baer and Brian Moran on May 6, 2015 live from the SapphireNow Conference in Orlando, Fla