Kevin Ricks

Kevin leads the product management team responsible for the development of product and business strategies for advancing the application of mailing and deliverability products. Kevin brings fifteen years of product management experience in software and telecommunications applications. Kevin holds a Master’s degree in Business Administration from the University of Phoenix, a Bachelor’s degree in Marketing from Cedar Crest College, is currently a Project Management Institute certified PMP, and previously held his Six Sigma Greenbelt Certification while working at General Electric.

Articles by Kevin Ricks

Making the Most of Intelligent Mail®

by Kevin Ricks | March 14, 2014 | No Comments


Businesses often talk about taking a multi-channel approach to speaking with their customers, whether that is over the phone, email or social. But it is important to not forget that mail is a channel that also grabs the customers’ attention.  It has been just over a year since the Intelligent Mail® Barcode became the new […]


New Year’s Resolution: Make the Move to Intelligent Mail®

by Kevin Ricks | December 13, 2013 | No Comments


While mail volume is decreasing, returned mail continues to create a significant burden for companies in the form of increased operational costs – postage, handling, research and re-mailing. Telecommunication companies, for instance, need to communicate with their customers about service updates and billing. However, because customer addresses are tied to where service is provided, one […]


Mailer Beware: Despite the USPS Policy Change – TEMS is needed

by Kevin Ricks | October 30, 2013 | No Comments


Many mailers are overjoyed by the USPS push to eliminate the Test Environment for Mailers (TEMS) as a requirement for Intelligent Mail. Mailers view the removal of TEMS as a way to accelerate their migration to Intelligent Mail to meet the January 26, 2014 compliance date. But before you start the celebration, please consider the consequences of […]


Is your business ready to implement Intelligent Mail® barcode on your customer correspondence?

by Kevin Ricks | September 18, 2013 | No Comments


The United States Postal Service® (USPS) has announced that effective January 26, 2014, in order to qualify for automation discount pricing, all mail must be presented as Full-Service Intelligent Mail. This new requirement applies to: First-Class Mail postcards, letters, and flats Periodicals Standard Mail letters and flats Bound Printed Matter flats And, they are offering your […]