Lorena Hathaway

Director Global Product Marketing - Location Intelligence

Lorena Hathaway is a Global Product Marketing Director for Pitney Bowes Software. She is responsible for all aspects of product marketing from brand strategy, market definition, go-to-market planning and regional marketing & sales enablement for the Geocoding, Spatial Data, MapInfo Professional, Stratus and Spectrum Spatial technology. Lorena holds a Bachelor Degree in Communication and Marketing from Universidad Mayor – Santiago, Chile. Lorena can be reached via email at lorena.hathaway@pb.com or in Twitter @lorenahathaway

Articles by Lorena Hathaway

The Benefits of Self-Service Simplicity for Commercial and Corporate Developers

by Lorena Hathaway | September 30, 2015 | No Comments

Mobile Applications

The ability to test-drive an API before investing in one is crucial. After all, developers need to feel comfortable and confident with an API, to ensure that it meets their needs and works intuitively toward their goals, if they’re going to adopt it as part of their day-to-day. As any developer can tell you, having […]


Behold the Power of Precision at SAPPHIRE NOW

by Lorena Hathaway | April 30, 2015 | No Comments

Location Technology

Did you know that your data warehouses contain location information? Nearly 80 percent of all data from sales, tax records and wireless transactions can be geographically-referenced. New digital data streaming from the Web, social media and virtual “check-ins” a well as tweets and Yelp searches are all “geotagged.” It’s clear that with this increased volume of data […]


See How You Can Work Smarter, Not Harder, With Pitney Bowes’ MapInfo Pro

by Lorena Hathaway | January 30, 2015 | No Comments

mapping and geographic analysis application

Pitney Bowes’ MapInfo Pro is a powerful mapping and geographic analysis application that is making mapping in the business world simpler. Using a more intuitive, user friendly design, business analysts and GIS professionals alike can better visualize the relationships between data and geography, and with over 80 percent of data containing a location component, it […]


4 Things That Make GIS Software Productive and User-Friendly

by Lorena Hathaway | November 26, 2014 | No Comments

Location Intelligence GIS Software

The possibilities for GIS software are exciting and largely unexplored. Insurance companies can have more accurate, granular views of risk. Retail can plan new store openings or inventory depending on local shopping patterns. Or financial institutions can empower apps with location intelligence that can offer customers local deals. But traditionally, GIS software hasn’t been for […]


How Location Intelligence is Reshaping Three Different Industries

by Lorena Hathaway | November 10, 2014 | No Comments

Location Intelligence Insurance Public Sector

Over the past few years, the use of geospatial data for consumer applications has boomed. People now wear watches that track their running routes, use navigation devices in their cars for directions, and check their phones to locate everything from nearby restaurants to doctor’s offices and pharmacies. Increasingly, enterprises are getting in on the action, […]


3 Reasons Every Business Should Think About Location Intelligence

by Lorena Hathaway | July 30, 2014 | No Comments

Location intelligence can be important for any business.

The ease-of-use of mobile apps like Google Maps and Strava (which is now being used for urban planning) has inspired a lot of companies to start thinking differently about location. Consequently, a lot of IT professionals are getting asked to create location-based applications. “IT is now being required to build spatially-aware or enabled applications, without […]


Rock Out at the MapInfo User Conference 2014!

by Lorena Hathaway | May 30, 2014 | No Comments

MapInfo User Conf Memphis

Have you signed up for the 2014 MapInfo User Conference yet? From June 11-13, we’re at the birthplace of rock n’ roll, Memphis, to meet with the rock stars of the mapping industry. MapInfo technical developers, engineers and GIS users will engage in breakout sessions, hands-on training and networking opportunities that are sure to “rock.” […]