Simon DellOro

Based in Melbourne, Australia, Simon is the Product Manager of the Data & Analytics portfolio in Asia Pacific for Pitney Bowes Software. In this role, he oversees over 50 spatial data products in twelve different countries and is responsible for defining the requirements and go-to-market strategy of the portfolio. Having a background in GIS, demographic analysis and location-based customer analytics, Simon brings nearly ten years of experience, including three years as a Solutions Architect/Consultant with Pitney Bowes Software clients.

Articles by Simon DellOro

Looking for Data? We’ve Got Your Number

by Simon DellOro | April 10, 2014 | No Comments

Data is Awesome

How about lucky 13? That’s the number of data categories you can explore—providing you a new depth of insight and information. 240 is a better, bigger number. That’s the coverage you can expect—with datasets for 240 countries and territories across the globe. And then there’s 350. That represents the number of actual data products you […]


Location Analytics vs. Geofencing

by Simon DellOro | March 25, 2014 | No Comments


Here at Pitney Bowes, we are often asked about the definition and differences between terms like Location Analytics and Geofencing. This was reinforced during our presentation at the recent GeoNext Conference in Sydney, Australia where we received a number of comments from the audience wanting clarity. Location Analytics, which Forrester last month called ‘The Rebirth […]


A Roadmap for Spatial Data Success

by Simon DellOro | December 2, 2013 | No Comments

roadmap for spatial data success

Emergency services and transport agencies have been depending on spatial data for as long as the term ‘GIS’ has been around. Spatial data underpins their most critical operations and it’s no big secret that ‘close enough’ is not an option when it comes to saving lives and building infrastructure. This is why emergency services and […]


Selecting & Licensing Spatial Data – part 2

by Simon DellOro | September 10, 2013 | No Comments

IG Exec Blog Image 1

In today’s environment, the way in which we select and license spatial data for our applications requires careful consideration. In this short blog series, I will provide three recommendations for how anyone building mapping applications can be most efficient when it comes to selecting, licensing and accessing spatial data. Read Recommendation #1 – License Data […]


Before you buy: 3 things to know when licensing spatial data—part 1

by Simon DellOro | July 30, 2013 | No Comments

Quality In Quality Out Blog 06202013

The appetite for maps has become insatiable. It’s become an everyday staple for many all around the world. Today we use digital maps in ways we previously unimagined. But maps are only as good as the spatial data that fill them. Navigation, mapping applications, and all-manner of location finders are useless with trustworthy data (see […]