Preserving 7,945 Acres With MapInfo v12

by Tom Probert |October 2, 2014|No Comments

Location Intelligence Methow Conservancy

The Methow Conservancy in Washington State has a big job – protecting thousands of acres and shoreline habitat. In addition to conserving these crucial habitats, staff work with landowners and host educational initiatives in the community to help everyone get involved. All of this is done with just 10 staff members, which means the Conservancy […]

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Location Intelligence: Now Better, Faster, Stronger

by Tom Probert |August 28, 2014|No Comments

Location Intelligence GIS

It’s not surprising that businesses are tapping into location-based analytics. Marketers are using location information to send customized messages to on-the-go customers. Insurance carriers are using location information to conduct more comprehensive risk assessments before drafting policies. And it’s just the beginning. Between 2012 and 2022, the U.S. Bureau of Labor Statistics anticipates steady growth […]

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Destination Information: Location Intelligence Gives Life to ‘Flat’ Data

by Tom Probert |August 6, 2014|No Comments

Location intelligence gives greater depth and life to information

You’d have trouble finding a business that doesn’t use data every day to make decisions. The range of activities businesses use data for is seemingly endless, from marketing and customer acquisition to risk management and internal process analysis. The use of data is second nature. Once businesses have exhausted their spreadsheets, how can they use […]

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3 Reasons Every Business Should Think About Location Intelligence

by Lorena Hathaway |July 30, 2014|No Comments

Location intelligence can be important for any business.

The ease-of-use of mobile apps like Google Maps and Strava (which is now being used for urban planning) has inspired a lot of companies to start thinking differently about location. Consequently, a lot of IT professionals are getting asked to create location-based applications. “IT is now being required to build spatially-aware or enabled applications, without […]

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What’s in a Place: How Location Intelligence Empowers SAP Users (Watch Video)

by Clarence Hempfield |July 17, 2014|No Comments

Pitney Bowes and SAP join business intelligence and location intelligence.

For some time now, the biggest challenge for businesses involving location intelligence isn’t understanding why it’s important to know where their customers are. That’s a given. It’s putting location intelligence in the “front seat” – making it a part of everything businesses do. That’s what Ventana Research’s Mark Smith said in June at the MapInfo […]

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Using Location Intelligence to Make Smarter Channel Investment Decisions

by Hal Hopson |June 11, 2014|No Comments

Location Intelligence Channel Investment

Business planners often confuse the terms omni-channel and multi-channel, but the two terms have very different meanings. Both refer to companies enabling consumers to buy and to receive services through different channels. However, multi-channel implies that the channels are managed somewhat independently – often differing in functionality and in business objectives. In a multi-channel organization, […]

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Rock Out at the MapInfo User Conference 2014!

by Lorena Hathaway |May 30, 2014|No Comments

MapInfo User Conf Memphis

Have you signed up for the 2014 MapInfo User Conference yet? From June 11-13, we’re at the birthplace of rock n’ roll, Memphis, to meet with the rock stars of the mapping industry. MapInfo technical developers, engineers and GIS users will engage in breakout sessions, hands-on training and networking opportunities that are sure to “rock.” […]

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