Are You A Map Hero?

by Lorena Hathaway |April 2, 2014|No Comments

MapHero

We are proud to announce the launch of the “Be a Map Hero” Contest! Do you have what it takes to be a #MapHero? Pitney Bowes is inviting all Geographic Information Systems (GIS) and Location Intelligence (LI) professionals to create a map using MapInfo Professional or another Pitney Bowes Software Solution such as MapInfo Stratus […]

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Location Analytics vs. Geofencing

by Simon DellOro |March 25, 2014|No Comments

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Here at Pitney Bowes, we are often asked about the definition and differences between terms like Location Analytics and Geofencing. This was reinforced during our presentation at the recent GeoNext Conference in Sydney, Australia where we received a number of comments from the audience wanting clarity. Location Analytics, which Forrester last month called ‘The Rebirth […]

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Smarter Data for Smarter Decisions

by Andy Bell |March 21, 2014|No Comments

Smarter Data for Smarter Decisions

The right data provides the insights you need to make better business decisions. Now, you have any easier way to get the precise data you need. MapInfo Data provides access to the widest array of data available; with a depth and breadth of datasets you will not find anywhere else. Now you can dig deeper, […]

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3 Reasons Insurance Companies Need Geocoding More than Ever

by James Brayshaw |March 17, 2014|No Comments

3 Reasons Insurance Companies Need Geocoding More than Ever

Insurance companies have known the power of geocoding for years.  By finding associated geographic coordinates among other geographic data, providers have been able to better and more reliably evaluate risks to portfolios and properties. Now, location intelligence is becoming foundational to business development and marketing alike. That means that geocoding – and reverse geocoding – […]

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The Evolution of Spatial Applications in the Era of the Internet of Things

by Clarence Hempfield |March 12, 2014|No Comments

The Evolution of Spatial Applications in the Era of the Internet of Things

Recently, I found myself reading an infographic published by analyst firm, IDC in November, titled, “Welcome to the Connected Age with Internet of Things and M2M.” It provides an illustrative look at the proliferation of connected devices that are transmitting and receiving data, including location.  It addresses a number of related topics, but most centrally […]

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MapInfo User Conference 2014: GIS Gets Personal

by Lorena Hathaway |March 11, 2014|No Comments

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Memphis, a city that put its mark on the map with its passion for music and food will also soon be on the map for… mapping! We are excited to welcome the global GIS community to join us at the 2014 MapInfo User Conference, which will bring together our MapInfo technical developers, engineers, management team […]

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The Olympics: Not Skiing in Reverse…Not Skating in Reverse…but Geocoding in Reverse!

by Lorena Hathaway |February 12, 2014|No Comments

geocoding map phone

With people from all over the world visiting Russia this month to watch the Olympics, retailers in Russia’s Southwest have a unique opportunity to connect with potential shoppers on-the-go through mobile devices. For example, folks checking in to view a skiing event might be enticed by a digital coupon to help warm up for hot […]

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