Did you notice? The ground rules have changed for managing customer information

by Manmohan Gupta |March 12, 2014|No Comments

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The old ground rules of managing customer information are no longer working for today’s businesses.  In the age of the customer, consumers have easy access to information on just about anything in real-time.  That makes consumers a lot savvier and consequently their expectations from businesses that they deal with are high.  They expect businesses to […]


How is governing information a lot like home improvement?

by Andy Reid |March 7, 2014|No Comments


How can you communicate with your customers effectively without properly managing the information about your customers? A vast amount of thought and planning is needed if you are to personalize your interaction with customers. Likewise, are you able to manage the risk exposure associated with storing customer information? For me, this feels a lot like […]


Don’t Wait for Perfection When it Comes to Big Data

by Paul Thompson |March 6, 2014|No Comments


Salvador Dali once said, “Have no fear of perfection – you’ll never reach it.” He’s right. And much like in his famous Persistence of Memory painting, which depicts a melting watch, time is wasting away when it comes to rising above the competition we face as business people every day. One of the most crucial […]


Big Data – Powerful as a Tsunami, But a Deluge that Can be Controlled

by Paul Thompson |February 28, 2014|No Comments

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Sometimes just pondering the term “Big Data” can be overwhelming; it’s like contemplating how large outer space is. Well, the good news is it doesn’t have to be that way.  It is often said that Big Data is “as powerful as a tsunami, but a deluge that can be controlled,” and that helps put things […]


New Year, New Customer Data: Managing Customer Info

by Navin Sharma |February 4, 2014|No Comments

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Nowadays, most consumers have access to real-time information right at their fingertips. As a result, they expect businesses to understand their unique needs in the context of their current situation. In other words, consumers expect a business to make the right offers or provide the right level of service at the right time. Businesses that […]


Enterprise Data Management and the Customer Experience

by Navin Sharma |January 16, 2014|No Comments


Corporate data can overwhelm even the most sophisticated organization as each new acquisition, IT system and customer initiative adds new levels of complexity. To be successful, organizations must find effective ways to deal with long-term issues such as ownership, disparate systems and overall data quality, while being opportunistic when it comes to improving customer relationships. […]


Mailer Beware: Despite the USPS Policy Change – TEMS is needed

by Kevin Ricks |October 30, 2013|No Comments


Many mailers are overjoyed by the USPS push to eliminate the Test Environment for Mailers (TEMS) as a requirement for Intelligent Mail. Mailers view the removal of TEMS as a way to accelerate their migration to Intelligent Mail to meet the January 26, 2014 compliance date. But before you start the celebration, please consider the consequences of […]