Deploying MDM in the Enterprise

by Barbara Bernard |January 30, 2013|No Comments

Gartner Post 2_Image

When it comes to the enterprise, big data can come from many possible sources. For instance, it may be derived from IT systems, such as transactional business applications, or it could come from operational technology devices, such as smart meters or sensors. Data may be generated internally, with the help of business partners, or it […]


New Challenges in Big Data

by Barbara Bernard |January 15, 2013|No Comments


 Since gaining relevance in tech circles in 2008, the concept of big data has changed to keep pace with the evolution of the internet, social networking and video surveillance. Today, we think of big data as a collection of high-volume, high-velocity and high-variety information assets. These assets require cost-effective and innovative forms of information processing […]


States get a 30-day reprieve for Health Insurance Exchange

by Nestor Kassaraba |November 30, 2012|No Comments

doctor nurse nestor

The clock is ticking—and state agencies now need to look beyond the turmoil to find the long-term advantages in setting up a Healthcare Exchange.  Only 13 months away from implementation of the Healthcare Exchange provision of the Affordable Care Act—many states still find themselves scrambling for a solution. Only 17 states—and the District of Columbia—have […]


Election 2012: Post-Game Analysis

by Kit Hamilton |November 26, 2012|No Comments


Love or hate the outcome, the Obama campaign provides an extraordinary example of the analytical approach to communication management that both businesses and governments will need to win, be competitive…even just to stay in the game. To quote a recent article in  “For years, the political system has been taking best practices from the […]


The Pitney Bowes Approach: Evolution over Revolution

by Barbara Bernard |November 19, 2012|No Comments

Customer Communications

92 years ago, Arthur Pitney and Walter Bowes built a company that would grow to become a leader in the printing industry.  Pitney Bowes has been a household name in printing for decades, providing printing and mailing services to some of the world’s biggest brands. However, over the years, the nature of printing and mailing […]


Keeping Pace with Technology. Why Today’s Profitable Businesses Are Doing It

by Jessica Krokowski |October 24, 2012|Comments Off on Keeping Pace with Technology. Why Today’s Profitable Businesses Are Doing It

DP Healthcare 1

How fast do software and technology change? To answer the question, look no further than your pocket. Five years ago, was anyone going to an app store? Or try watching an hour of TV. How many commercials mentioned cloud computing? I’d bet at least one. Joseph Licklider, widely credited for his work on mainstreaming cloud […]


Age of the Customer Key Focus for DMA2012

by Marci McLoud |October 10, 2012|No Comments


We are excited for next week’s DMA2012, which takes place October 13-18, in Las Vegas. This year’s focus includes themes including: big data, customer engagement, and marketing accountability. If you are attending the show, stop by and visit us in Booth #541 where we’ll be hosting our “Customer Experience Clinic.” The focus of the clinic will […]