Reverse Geocoding – Knowing consumers in new ways

by Lorena Hathaway |October 5, 2012|No Comments


There is a missing link in marketing – consumers demand real-time, actionable insights yet most marketers lack the ability to tie offers to time and place. Consumers also expect marketers to send messages that reflect their preferences, needs and behaviors. Meanwhile, businesses struggle to process overwhelming amounts of data and transform that information into relevant […]


Denny’s Uses Predictive Analytics and Site Modeling to Guide Development Efforts

by Barbara Bernard |September 26, 2012|No Comments

Denny's logo

Denny’s, one of the largest full-service family restaurant chains in the United States, offers a casual dining atmosphere and is best known for its moderately priced meals served 24 hours a day. In early 2007, the Denny’s Franchise Development group adopted a refranchising strategy, which involved selling company-operated units to franchisees.  At the same time, […]


Integrated Sales and Marketing to Drive Profitability

by Barbara Bernard |September 24, 2012|No Comments

retail delivery conf

The Bank Administration Institute (BAI) is having its annual Retail Delivery conference in Washington, DC from October 9th – 11th. The big theme this year is “Insight Leads to Action”, which will bring together innovations from the worlds of banking and technology to provide actionable ways to drive profitability in the banking business. Before the […]


Big Box Survivors – Are They in for the Long Haul?

by Gary Faitler |September 20, 2012|No Comments

Retail Blog Image

The retail industry has seen tumultuous (and fascinating) developments in recent years. Even during the long period of giddy growth and store expansion – which came to a screeching halt in 2008 – there were signs of trouble and major shake outs under way.  Many chains were observing disappointing new store openings leading to reassessments […]


Pitney Bowes Software Announced as Winner of DMA 2012 Innovation Award!

by Marci McLoud |September 10, 2012|No Comments

Portrait Explorer Customer Card

  It’s celebration time at Pitney Bowes! Pitney Bowes Software has been selected as a winner of the DMA 2012 Innovation Award competition in the Database, Measurement and Attribution Category for our Portrait Explorer product.  The DMA Innovation Awards recognize the innovative advances being made in marketing technology.  Innovation can be in the form of […]


Transforming Utility Customer Service with Analytics

by Phil Sidoti |September 7, 2012|No Comments

Transforming Utility Customer Service with Analytics

Industries such as retail and telecommunications industries have long focused on customer analytics to survive in a world of intense competition. For example, telecommunications providers are willing to invest in customer segmentation and marketing analytics to avoid customer churn, since onboarding a new customer can cost upward of $500 per person. But what about utilities? With the exception […]


Striving For Innovation: Pitney Bowes Launches Entrepreneurial Competition

by Phil Sidoti |August 28, 2012|No Comments


Pitney Bowes, working with the Stamford Innovation Center, has launched an Entrepreneurial Competition to create connections with promising entrepreneurs and startups and to explore new business opportunities built upon Pitney Bowes technologies and capabilities. This competitions, which runs through September 7, 2012, allows entrepreneurs to meet with Pitney Bowes engineers & product managers to learn […]