Posts Tagged ‘ Location Intelligence-GIS ’

How Chain Stores Can Transform Location and Business Data into Enhanced Insight

by Gary Faitler | May 12, 2016 | No Comments

Shoes on Shelf

Location is everything for chain retailers. In addition to selling a quality product, the success of a chain hinges on a smart expansion strategy that utilizes a wealth of location and business data to determine market viability. Factors such as retaining sales at existing locations and proximity to competitors are only a sampling of the […]


How Location Intelligence Will Power Intelligent Cities

by Morris Lee | September 10, 2015 | No Comments

location intelligence smart cities

Local government relies heavily on geographic information about the conditions of roads, location of crimes and the ability to attract business through economic development. Today, cities are also using advanced location technology and sensors to update real-time public transit schedules, for example. The “intelligent city” concept describes the reliance on data, as well as wireless […]


Behold the Power of Precision at SAPPHIRE NOW

by Lorena Hathaway | April 30, 2015 | No Comments

Location Technology

Did you know that your data warehouses contain location information? Nearly 80 percent of all data from sales, tax records and wireless transactions can be geographically-referenced. New digital data streaming from the Web, social media and virtual “check-ins” a well as tweets and Yelp searches are all “geotagged.” It’s clear that with this increased volume of data […]


How Location Intelligence is Reshaping Three Different Industries

by Lorena Hathaway | November 10, 2014 | No Comments

Location Intelligence Insurance Public Sector

Over the past few years, the use of geospatial data for consumer applications has boomed. People now wear watches that track their running routes, use navigation devices in their cars for directions, and check their phones to locate everything from nearby restaurants to doctor’s offices and pharmacies. Increasingly, enterprises are getting in on the action, […]


Preserving 7,945 Acres With MapInfo v12

by Tom Probert | October 2, 2014 | No Comments

Location Intelligence Methow Conservancy

The Methow Conservancy in Washington State has a big job – protecting thousands of acres and shoreline habitat. In addition to conserving these crucial habitats, staff work with landowners and host educational initiatives in the community to help everyone get involved. All of this is done with just 10 staff members, which means the Conservancy […]


Using Location Intelligence to Make Smarter Channel Investment Decisions

by Hal Hopson | June 11, 2014 | No Comments

Location Intelligence Channel Investment

Business planners often confuse the terms omni-channel and multi-channel, but the two terms have very different meanings. Both refer to companies enabling consumers to buy and to receive services through different channels. However, multi-channel implies that the channels are managed somewhat independently – often differing in functionality and in business objectives. In a multi-channel organization, […]


Location Intelligence: How it Improves Business and Government

by Lorena Hathaway | January 30, 2014 | No Comments

London Location Intelligence Digital City

Location, location, location. This popular expression is as important to brick and mortar retailers as it is to digital businesses. The reason is simple: even though consumers can now buy from almost anywhere, they are still located somewhere when they transact. Knowing their location is a powerful tool for both businesses and government. Knowing ‘where’ […]