Posts Tagged ‘ location intelligence ’

Destination Information: Location Intelligence Gives Life to ‘Flat’ Data

by Tom Probert | August 6, 2014 | No Comments

Location intelligence gives greater depth and life to information

You’d have trouble finding a business that doesn’t use data every day to make decisions. The range of activities businesses use data for is seemingly endless, from marketing and customer acquisition to risk management and internal process analysis. The use of data is second nature. Once businesses have exhausted their spreadsheets, how can they use […]


What’s in a Place: How Location Intelligence Empowers SAP Users (Watch Video)

by Clarence Hempfield | July 17, 2014 | No Comments

Pitney Bowes and SAP join business intelligence and location intelligence.

For some time now, the biggest challenge for businesses involving location intelligence isn’t understanding why it’s important to know where their customers are. That’s a given. It’s putting location intelligence in the “front seat” – making it a part of everything businesses do. That’s what Ventana Research’s Mark Smith said in June at the MapInfo […]


Location Analytics That Cut Through the Noise: Join Pitney Bowes at the 2014 Location Intelligence Summit

by Lorena Hathaway | May 8, 2014 | No Comments


In the smartphone era, companies have access to an avalanche of location data with billions of geocodes coming through on a daily basis. Many companies are adept at capturing this data, but the question then becomes, what on earth does one do with it? In the 2014 Location Intelligence Summit, our experts will demonstrate that […]


Advertising in a Popular Game, Does Not Mean Your Ad is Relevant or Context-Aware

by Clarence Hempfield | April 21, 2014 | No Comments

CMO Council Exec Blog Image 2

My oldest son decided that for his birthday he wanted to spend time with his closest friends and relax.  Ultimately, the family and I took him and his friends to a restaurant to eat, enjoy each other’s company and have a good time. During the few hours that he and his friends were together, you […]


Location Analytics vs. Geofencing

by Simon DellOro | March 25, 2014 | No Comments


Here at Pitney Bowes, we are often asked about the definition and differences between terms like Location Analytics and Geofencing. This was reinforced during our presentation at the recent GeoNext Conference in Sydney, Australia where we received a number of comments from the audience wanting clarity. Location Analytics, which Forrester last month called ‘The Rebirth […]


5 Disruptive Takeaways from SXSW 2014

by Wayne Kurtzman | March 20, 2014 | No Comments


If piloting businesses through the internet years was not enough, the big single takeaway from SXSW interactive, the world’s largest disruptive technology conference, is that the changes are not over. The same way that it took over 100 years for the agricultural and industrial economies to develop, we have both technological and societal challenges to […]


MapInfo User Conference 2014: GIS Gets Personal

by Lorena Hathaway | March 11, 2014 | No Comments


Memphis, a city that put its mark on the map with its passion for music and food will also soon be on the map for… mapping! We are excited to welcome the global GIS community to join us at the 2014 MapInfo User Conference, which will bring together our MapInfo technical developers, engineers, management team […]