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Picture Permit Promotion – Registration opens June 1st – Pitney Bowes has solutions!

by Janet Lockhart-Jones, Ed.D., MDC | June 5, 2013 | 4 Comments

Picture Permit Promotion Registration opens June 1st, 2013

The Postal Service worked with the mailing industry to identify and develop marketing tools which will enhance the value of mail and provide opportunities for volume growth. The development of the Picture Permit Imprint Indicia (Picture Permit) is one such initiative; creating an opportunity for mailers to use the permit indicia space of their mailpiece as prime real estate for branding and advertising their offerings.  The USPS will begin its promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013.  Registration opens June 1st, 2013.

Pitney Bowes has solutions to help mailers take advantage of this unique promotion: Pitney Bowes’ Addressing Printers and the DP40S color printer all have the ability to meet the USPS specifications for Picture Permit and print directly on the envelope.  Mailers having these products should talk to their Pitney Bowes Sales Representatives today to discuss this unique branding and marketing opportunity.DA55s-category--prodCategory_Small

It’s important to note that the Promotion is open to mailers who have completed the Picture Permit authorization process. Picture Permit provides commercial mailers the creativity and flexibility to customize the permit indicia space of a First-Class or a Standard mailpiece by adding a business-related image such as a company logo, trademark or brand (color images only).


  • Boost mailpiece visibility, value, and open rate
  • Raise brand awareness
  • Enhance your mailpiece by making use of prime “real estate” in indicia area
  • Promote company products and services


  • Logos, brand images, or trademarks
  • Color images only
  • Full-service automation Intelligent Mail® barcode
  • Nominal per piece fee in addition to postage
  • Application, design approval, and sampling in advance

Incentive: The Picture Permit Fees, presort First-Class Mail® letters and cards = 1¢ (plus applicable Postage) and Standard Mail® letters and cards = 2¢ (plus applicable postage) will be waived for registered participants.

Additional Resources

Picture Permit Fact Sheet PDF

Picture Permit Technical Requirements PDF

Picture Permit Product Requirements PDF 

The following are among the trademarks owned by the United States Postal Service: Postal Service™, First-Class Mail®, Standard Mail®, The Postal Service®, USPS®, U.S. Postal Service®.

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Comments (4)

  1. Mike Loshe |October 17, 2013 at 2:08 pm|Reply

    Thanks for the share! Really seems like the postal service is doing anything they can to drum up business. With all of these promotions it definitely might be time to invest into a postage meter or an Address Printer like this for my direct mail marketing campaign. What do you think?

    • Janet Lockhart-Jones, Ed.D., MDC |October 29, 2013 at 10:36 pm|Reply

      Mike, this is a great time to invest in a postage meter. The USPS is proposing to offer meter customers a discount on First Class postage if using a meter. How many years have we’ve waited for that? Additionally, commercial base pricing is now available for Priority and Priority Mail Express through your meter.

      Branding is always important when preparing direct mail campaigns. Or Addressing Printers are Picture Permit compatible. Let me know if I can direct you to a Sales Consultant.

  2. Jene McCain |March 11, 2016 at 12:25 am|Reply

    Informative suggestions – I learned a lot from the info – Does anyone know if my business might be able to grab a fillable Acord 25 form to edit ?

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