Picture Permit Promotion Registration opens June 1st, 2013
The Postal Service worked with the mailing industry to identify and develop marketing tools which will enhance the value of mail and provide opportunities for volume growth. The development of the Picture Permit Imprint Indicia (Picture Permit) is one such initiative; creating an opportunity for mailers to use the permit indicia space of their mailpiece as prime real estate for branding and advertising their offerings. The USPS will begin its promotion of Picture Permit mail beginning August 1, 2013 and running through September 30, 2013. Registration opens June 1st, 2013.
Pitney Bowes has solutions to help mailers take advantage of this unique promotion: Pitney Bowes’ Addressing Printers and the DP40S color printer all have the ability to meet the USPS specifications for Picture Permit and print directly on the envelope. Mailers having these products should talk to their Pitney Bowes Sales Representatives today to discuss this unique branding and marketing opportunity.
It’s important to note that the Promotion is open to mailers who have completed the Picture Permit authorization process. Picture Permit provides commercial mailers the creativity and flexibility to customize the permit indicia space of a First-Class or a Standard mailpiece by adding a business-related image such as a company logo, trademark or brand (color images only).
- Boost mailpiece visibility, value, and open rate
- Raise brand awareness
- Enhance your mailpiece by making use of prime “real estate” in indicia area
- Promote company products and services
- Logos, brand images, or trademarks
- Color images only
- Full-service automation Intelligent Mail® barcode
- Nominal per piece fee in addition to postage
- Application, design approval, and sampling in advance
Incentive: The Picture Permit Fees, presort First-Class Mail® letters and cards = 1¢ (plus applicable Postage) and Standard Mail® letters and cards = 2¢ (plus applicable postage) will be waived for registered participants.
Picture Permit Fact Sheet PDF
Picture Permit Technical Requirements PDF
Picture Permit Product Requirements PDF
The following are among the trademarks owned by the United States Postal Service: Postal Service™, First-Class Mail®, Standard Mail®, The Postal Service®, USPS®, U.S. Postal Service®.