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USPS® Announces Proposed Promotions and Incentives for 2015

by Janet Lockhart-Jones, Ed.D., MDC | November 24, 2014 | No Comments

Promotion On Smartphone Shows Special PromotionsThe U.S. Postal Service® has announced four cost-saving promotions and incentives for 2015. Not only are these promotions designed to save mailers money and generate new business, but they could also help the Postal Service™ reduce the decline in First-Class™ letter mail volume.

In past years, the Postal Service has offered as many as eight promotions. Fewer promotions are proposed for 2015, but, if approved, they will run for longer periods of time.

Here are brief descriptions of each promotion:

1. First-Class Mail® Color/Transpromo Promotion – Supports the continued growth of First-Class Mail and encourage mailers to invest in color print technology for bills and statements. Utilizing color ink on bills and statements may encourage greater connections and responses from consumers. In 2014, an upfront postage discount was offered.

2. Mail Drives Mobile Engagement Promotion – Demonstrates how direct mail, combined with mobile technology, continues to be a convenient method for marketers to connect with their customers and facilitate more ways to do their shopping. Mailpieces will typically include scan-compatible print and mobile technology leading the recipient to mobile-optimized experience. In 2014, an upfront postage discount and rebate was offered.

3. Earned Value Reply Mail – Slows the decline of First-Class Mail (Business Reply Mail® and Courtesy Reply Mail®) through a postage credit back to the mailer for each reply mail piece returned from a customer. In 2014, a postage credit was also offered on qualifying pieces.

4. Advanced or Emerging Technologies Promotion – Encourages the use of “enhanced” augmented reality or standard Near Field Communications (NFC) technology in mailing campaigns to allow mobile devices to provide an interactive experience for the user.

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Full details on these promotions, including requirements and incentives, are expected to be published in December. All proposed promotions are subject to review and approval by the Postal Regulatory Commission.

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The following are among the trademarks owned by the United States Postal Service: First-Class™, First-Class Mail®, IM™, IMb™, Intelligent Mail®, Intelligent Mail Package Barcode (IMpb), Priority Mail Express™, PC Postage®, Post Office™, Postal Service™, Priority Mail®, Standard Mail®, United States Postal Service®, U.S. Mail®, U.S. Postal Service®, USPS®, USPS Electronic Postmark®. This is not a comprehensive list of all Postal Service trademarks.

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