Registration for New USPS® Promotions Opens January 15th

by Paul Kovlakas |January 6, 2016|No Comments

mail bill statements resize

The U.S. Postal Service® has announced a series of new promotions for 2016, to help raise awareness among business shippers about some of the new innovations in mailing and shipping. For the last five years, the Postal Service has positioned these promotions to help customers adopt and invest in new, cutting-edge technologies.  The way these […]


USPS® Announces Proposed Promotions and Incentives for 2015

by Janet Lockhart-Jones, Ed.D., MDC |November 24, 2014|No Comments

Promotion On Smartphone Shows Special Promotions

The U.S. Postal Service® has announced four cost-saving promotions and incentives for 2015. Not only are these promotions designed to save mailers money and generate new business, but they could also help the Postal Service™ reduce the decline in First-Class™ letter mail volume. In past years, the Postal Service has offered as many as eight […]


USPS® changes are coming in July 2014 – Are you ready?

by Janet Lockhart-Jones, Ed.D., MDC |May 6, 2014|No Comments

It seems like yesterday that the industry was adjusting to the USPS® January 2014 price and regulatory changes. To be truthful, many mailers are still in a period of adjustment.  Nevertheless, in our industry, the only constant is change.  In keeping with this reality, the USPS® has proposed both structural and non-structural changes that could take effect in July 2014. Though nothing yet […]


Earned Value Reply Mail Promotion now open for Registration

by Janet Lockhart-Jones, Ed.D., MDC |February 19, 2014|No Comments

                                                    Earned Value Credits Calculation At the end of the promotion, the earned value assigned to Business Reply Mail (BRM) will be multiplied by total BRM pieces counted and the award […]


USPS now allows mailers to “Mail Anywhere” with only one permit

by Janet Lockhart-Jones, Ed.D., MDC |February 18, 2014|4 Comments

Permit mailers who manage multiple permits typically pay multiple annual permit fees to deposit mail at several different locations.  The Postal Service has launched a new program that offers permit mailers greater flexibility with the opportunity to save money. The Postal Service has launched the new “Mail Anywhere” service that allows customers to use the same permit […]


USPS Mailing Services Changes for 2014 – Presented by Pitney Bowes

by Janet Lockhart-Jones, Ed.D., MDC |November 20, 2013|No Comments

  On September 26th, 2013, the USPS® filed two price and rate change proposals: CPI and Exigent.  The CPI price proposal is what we normally expect see every year.  The Exigent Proposal is the one that is causing the mailing industry to take a deep breath. If approved, the CPI price change would bring an across the […]


USPS Mailing Promotions and Incentives for 2014 – Proposed

by Janet Lockhart-Jones, Ed.D., MDC |September 30, 2013|No Comments

The Postal Service™ has announced is 2014 Mailing Promotions and Incentives for 2014.  All proposals are subject to review and approval by the Postal Regulatory Commission (PRC). According to the Postal Service™, the general intent of all promotions is to increase the value of transactional and direct mail and to retain or sustain its long-term growth. […]


Picture Permit Promotion – Registration opens June 1st – Pitney Bowes has solutions!

by Janet Lockhart-Jones, Ed.D., MDC |June 5, 2013|4 Comments

Picture Permit Promotion Registration opens June 1st, 2013 The Postal Service worked with the mailing industry to identify and develop marketing tools which will enhance the value of mail and provide opportunities for volume growth. The development of the Picture Permit Imprint Indicia (Picture Permit) is one such initiative; creating an opportunity for mailers to […]


USPS® Product Samples Mail Promotion open for Registration – May 1st

by Janet Lockhart-Jones, Ed.D., MDC |May 14, 2013|No Comments

MAIL PROMOTION TO HELP TURN ‘TRIERS’ INTO ‘BUYERS’ Source: If they try it, they’ll buy it. That’s the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its Product Samples mail promotion. Designed to re-invigorate product sampling through the mail, the Product Samples promotion — running Aug.1 – […]


New USPS program registrations opening soon!

by Janet Lockhart-Jones, Ed.D., MDC |April 26, 2013|No Comments

The USPS® is offering promotions and cost-saving incentives to mailers looking to expand their brand and their customer base. Registrations for two of the first three 2013 USPS® promotions have closed.  The registration and close date for Mobile Coupon/Click-To-Call promotions is April 30, 2013.  Mailers who missed these opportunities have four more waiting for them, assuming […]